The Maggi fiasco is still fresh in one’s memory and that of Kurkure too. The baseless rumours regarding the snack containing plastic did cause a lot of harm not only to the Kurkure company but did also sow a seed of doubt among the fans.
The Kurkure manufacturing clearly follows the dictums of all the prime food regulatory bodies across nations. They include HACCP (Hazard analysis and critical control point) certification by TQCSI (Australia), which confirms that products are manufactured in Food safety environment and manufacturing has adequate controls to ensure product tracking, the American institute of Bakery (AIB, USA), one of the best auditing body which confirms process and product safety, ISO 14000 certification confirming that the Kurkure manufacturing process ensures environmental safety. The Kurkure manufacturing units are also certified to ensure that the product, process, environment and people safety have been maintained at very high level by OHSAS 18001-(Occupational Health and safety assessment series) - (USA). Armed with such credible certifications it would erroneous to now count this snack time favourite to be on the wrong side of things.
The Kurkure YouTube video that supposedly started the fiasco simply aimed at creating yet another fear in the heart of the mass. The fact remains that the process of making Kurkure involves mixing of ingredients like Rice Meal, Corn Meal and Gram meal to water and then extrution (like vermicelli, noodles, etc. They are then fried to develop taste and crunchy texture followed by the application of consumer loveable spicy flavours. Every Kurkure product contains carbohydrates just like any other regular food made from vegetable oil and grains. Hence when they are exposed to fire they will start melting. Think what will happen to your favourite papad or rusk biscuit if you put it on fire! They will obviously burn.
Rest assured, all Kurkure product ingredients meet strict food safety, quality and regulatory requirements as per the Food Safety and Standards Act, 2006. Hence there is no rhyme or reason to believe in the Kurkure plastic controversy that claimed that Kurkure is made of plastic. Delve into the exciting flavours of the range and enjoy a delectable and lingering taste that they leave in your mouth.
The Kurkure manufacturing clearly follows the dictums of all the prime food regulatory bodies across nations. They include HACCP (Hazard analysis and critical control point) certification by TQCSI (Australia), which confirms that products are manufactured in Food safety environment and manufacturing has adequate controls to ensure product tracking, the American institute of Bakery (AIB, USA), one of the best auditing body which confirms process and product safety, ISO 14000 certification confirming that the Kurkure manufacturing process ensures environmental safety. The Kurkure manufacturing units are also certified to ensure that the product, process, environment and people safety have been maintained at very high level by OHSAS 18001-(Occupational Health and safety assessment series) - (USA). Armed with such credible certifications it would erroneous to now count this snack time favourite to be on the wrong side of things.
The Kurkure YouTube video that supposedly started the fiasco simply aimed at creating yet another fear in the heart of the mass. The fact remains that the process of making Kurkure involves mixing of ingredients like Rice Meal, Corn Meal and Gram meal to water and then extrution (like vermicelli, noodles, etc. They are then fried to develop taste and crunchy texture followed by the application of consumer loveable spicy flavours. Every Kurkure product contains carbohydrates just like any other regular food made from vegetable oil and grains. Hence when they are exposed to fire they will start melting. Think what will happen to your favourite papad or rusk biscuit if you put it on fire! They will obviously burn.
Rest assured, all Kurkure product ingredients meet strict food safety, quality and regulatory requirements as per the Food Safety and Standards Act, 2006. Hence there is no rhyme or reason to believe in the Kurkure plastic controversy that claimed that Kurkure is made of plastic. Delve into the exciting flavours of the range and enjoy a delectable and lingering taste that they leave in your mouth.