Simply put Kurkure burns not because it contains plastic but because one of its main ingredients happens to be starch. This comes from the elements that go into the manufacturing of Kurkure products. These include rice, corn and gram meal. Also the vegetable oil that is used as another primary ingredient expedites the supposed burning. This holds true for all the regular snack items like papads, poppadoms, papdis, etc. that contain carbohydrates, proteins and fat. These types of food items turn black when subjected to direct and constant heat. You may give it a shot to see if this is true. Probably, you would realise that when you try to bake your papad it tends to turn black if overheated. So now use the same logic to the Kurkure range of finger snack.
The YouTube video that had the nation baying for the brand’s blood reportedly showed that the snack leaving a residue akin to that of burnt plastic. Well the truth, that’s if you care to look closely, is that the residue is nothing but oil and starch as one will most definitely witness in several masaledaar snack that has us smacking our lips.
The Kurkure chips are manufactured through the process of extrusion. This means that the ingredients are first mixed with water and then forced through an opening in a perforated plate with the Tedha Medha design specific to the food. It is then cut to a specified size by blades. This ensures that all the excess water in the mixture is extracted to the maximum extent and makes the Kurkure products crunchier to be finger licking tasty. This is the same way that your favourite vermicelli, noodles and macaroni are manufactured.
Next comes the spices, most of which are regularly used in Indian kitchens - chilli powder, pepper powder, garlic powder, curry leaf powder, onion powder, turmeric powder, fenugreek powder, mace powder, coriander powder, cinnamon powder, Tomato powder, Citric Acid and Tartaric Acid.
Therefore it is needless to say that the claims made by the Kurkure burns like plastic video are really baseless and the snack is not harmful for our health. You can never go wrong with the taste and the crunch of this delicious finger snack.
The YouTube video that had the nation baying for the brand’s blood reportedly showed that the snack leaving a residue akin to that of burnt plastic. Well the truth, that’s if you care to look closely, is that the residue is nothing but oil and starch as one will most definitely witness in several masaledaar snack that has us smacking our lips.
The Kurkure chips are manufactured through the process of extrusion. This means that the ingredients are first mixed with water and then forced through an opening in a perforated plate with the Tedha Medha design specific to the food. It is then cut to a specified size by blades. This ensures that all the excess water in the mixture is extracted to the maximum extent and makes the Kurkure products crunchier to be finger licking tasty. This is the same way that your favourite vermicelli, noodles and macaroni are manufactured.
Next comes the spices, most of which are regularly used in Indian kitchens - chilli powder, pepper powder, garlic powder, curry leaf powder, onion powder, turmeric powder, fenugreek powder, mace powder, coriander powder, cinnamon powder, Tomato powder, Citric Acid and Tartaric Acid.
Therefore it is needless to say that the claims made by the Kurkure burns like plastic video are really baseless and the snack is not harmful for our health. You can never go wrong with the taste and the crunch of this delicious finger snack.